PETA's PR department smells like low tide.

In an herculean feat of re-branding, the folks at PETA have declared that fish are now to be known as Sea Kittens. (Because who would want to hurt a sea kitten?)

In addition to being unable to draw an accurate analogy, they seem to have done rather poorly in biology class. Of course an appropriate name for "baby sea kittens" is not "caviar", any more than the unfertilized eggs in my ovaries should be called "babies".

The PR team that conceived this campaign should be tarred with salmon roe and dragged through the streets of a fishing village at night behind a beat up black Econoline van covered in BillyBasses that are all singing Love Me Tender.

I love animals, but I hate PETA.